Privacy Policy
Your privacy is important to us.
Last updated: September 14, 2026
This privacy policy (“Policy”) describes how Amii (Alberta Machine Intelligence Institute) (“we”, “us” or “our”) collects, uses, and discloses personal information from users of this website (the “Website”).
This Policy also explains how you can contact us if you have any questions or concerns about our privacy practices.
The Personal Information We Collect
We collect personal information from you when you visit our Website, fill out a form, subscribe to our newsletter, or interact with our Website in any other way. The types of personal information we may collect include:
- Contact information: such as your name and email address;
- Demographic information: such as your age, gender, and location;
- Device and usage data: such as your IP address, browser type, operating system, and how you navigate our Website;
- Ad interaction data: such as which advertisements you click on or view; and
- User-provided information: any additional information you voluntarily provide to us when filling out a form, completing a survey, or contacting support.
How We Use Your Personal Information
We use your personal information to:
- Provide, maintain, and improve our Website and services;
- Send you direct marketing communications and e-newsletters (where you have provided explicit consent);
- Respond to your inquiries and provide customer support;
- Monitor and analyze usage trends and activities on our Website;
- Detect, prevent, and address fraudulent activity and protect our legal rights;
- Comply with applicable laws, regulations, and legal processes; and
- Carry out any other purpose disclosed to you at the time the information is collected.
How We Share Your Personal Information
We may share your personal information with third-party service providers who assist us in operating our Website and conducting our operations (such as Google and Hubspot). These service providers use your information strictly to help us:
- Deliver targeted advertising and measure campaign performance;
- Analyze user engagement and traffic;
- Process and distribute email communications;
- Provide customer support infrastructure; and
- Secure our services and comply with legal requirements.
We do not sell your personal information to third parties for monetary or other valuable consideration.
How We Protect Your Personal Information
We implement administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction.
However, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Governing Law and Canadian Privacy Compliance
We manage and protect your personal information in accordance with applicable Canadian privacy legislation:
PIPA (Alberta): For activities conducted within Alberta, we comply with the Personal Information Protection Act (PIPA).
PIPEDA (Canada): For commercial activities extending across provincial or international borders, or where PIPA does not apply, we adhere to the federal Personal Information Protection and Electronic Documents Act (PIPEDA).
Under these laws, you have the right to request access to the personal information we hold about you, request corrections to inaccurate data, or withdraw your consent for data processing (subject to legal or contractual restrictions).
Your Rights and Choices
Depending on your jurisdiction, you have specific rights regarding your personal information:
Access, Correction, and Deletion: You may request access to, correction of, or deletion of your personal information by reaching out to us via the contact details below.
Marketing Communications: You can opt out of receiving promotional emails at any time by clicking the “unsubscribe” link at the bottom of our emails or contacting us directly.
Cookies and Tracking: You can configure your browser settings to reject cookies or notify you when a cookie is placed. Note that disabling cookies may affect the functionality of certain areas of our Website.
Children’s Privacy
Our Website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can remove it.
Analytics and Advertising Technologies
We use tools such as Google Analytics and Hotjar (ContentSquare) to evaluate Website traffic and performance.
Cookies and Tracking: These services use cookies to collect standard internet log information and visitor behaviour in an anonymous form (including your IP address).
Cross-Device Tracking: We may utilize tools such as Google Analytics to analyze user interactions across multiple devices. We aggregate and anonymize data collected through these features.
Opt-Out Options: You can opt out of analytics tracking using your browser settings or by adjusting your ad preference settings on third-party platforms.
For more details on how third-party vendors process your data, please review their privacy policies.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer at:
Alberta Machine Intelligence Institute (Amii), 10065 Jasper Ave, Edmonton, AB T5J 3B1